The Ad+Verb Protocol

Three comprehensive whitepapers outlining the blueprint for a human-centered internet

Open SourceNon-Profit FoundationUser Sovereignty

Choose Your Path

For Everyone

The Sovereign's Handbook

Your Life is Not an A/B Test

Abstract - Your Life is Not an A/B Test

The internet you use is a laboratory. A beautiful, glittering, and endlessly entertaining laboratory, but a laboratory nonetheless. And its one, single, relentless experiment is to discover the most efficient way to sell you things. Your life, your hopes, your fears, your quiet moments of boredom—they have all become variables in someone else's A/B test.

The Ad+Verb Protocol is the key to the exit door.

This document is the blueprint for a new kind of internet. One that works for you, not on you. We are building an open-source, non-profit, public utility designed to do one thing: to give you back the keys to your own digital life. This is not a proposal for a better platform; it is a declaration of your digital independence.

© 2025 Trenton McNelly / Ad+Verb Foundation. All rights reserved.

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Ready to Join the Revolution?

The protocol is open source. The foundation is non-profit. The future is participatory.