The Ad+Verb Protocol
Three comprehensive whitepapers outlining the blueprint for a human-centered internet
Technical Architecture
Built on W3C standards and open-source principles. The Ad+Card protocol ensures true user ownership through decentralized identity infrastructure.
W3C Standards
- •Decentralized Identifiers (DIDs)
Self-sovereign identity that users control
- •Verifiable Credentials (VCs)
Cryptographically signed proofs of attributes
- •Decentralized Web Nodes (DWNs)
Personal encrypted data storage
Advanced Features
- •Zero-Knowledge Proofs
Prove credentials without revealing them
- •DIDComm Messaging
Encrypted peer-to-peer communication
- •Bitcoin ION Anchoring
Layer 2 blockchain security for ultimate trust
The Adverb Ontology
Open-source semantic schema defining what each "adverb:*" means. Machine-readable, human-understandable, universally accessible.
adverb:creativeadverb:focusedadverb:energizedadverb:curiousadverb:determinedadverb:relaxedadverb:motivatedadverb:inspiredChoose Your Path
The Sovereign's Handbook
Your Life is Not an A/B Test
Abstract - Your Life is Not an A/B Test
The internet you use is a laboratory. A beautiful, glittering, and endlessly entertaining laboratory, but a laboratory nonetheless. And its one, single, relentless experiment is to discover the most efficient way to sell you things. Your life, your hopes, your fears, your quiet moments of boredom—they have all become variables in someone else's A/B test.
The Ad+Verb Protocol is the key to the exit door.
This document is the blueprint for a new kind of internet. One that works for you, not on you. We are building an open-source, non-profit, public utility designed to do one thing: to give you back the keys to your own digital life. This is not a proposal for a better platform; it is a declaration of your digital independence.
© 2025 Trenton McNelly / Ad+Verb Foundation. All rights reserved.
Ready to Join the Revolution?
The protocol is open source. The foundation is non-profit. The future is participatory.